Harry Styles is gearing up to drop a new track and accompanying music video and we can't wait! 'Adore You' will drop this Friday, December 6th and while many music videos are hit or miss, this one seems to have a well-developed slightly whimsical world in the form of Eroda, a fictional island created just for the video. According to Harry's YouTube page,
In all the seas, in all the world, there has never been a land quite like the isle of Eroda. Shaped unmistakably like a frown, it is home to all but forgotten fishing village that has had perpetual cloud cover for as long as anyone can remember.
Eroda is an island literally shaped like a frown. People there are perpetually in a bad move and will sass anyone or anything that interrupts their miserable lives. One day, an incredibly unique baby (with a smile so bright it's like they were one Crest 3D White strips while in the womb) is born and starts shining light on the unusually depressing village.
The trailer comes out to a hefty 2:42, which is crazy considering some music videos are that length in their entirely, track and all. Check it out and let me know what you think! I LOVE the effort given toward Eroda's worldbuilding. It's surprisingly well-developed for a music video's setting.